How to bring clients back to Laser tag club? Method 2

We continue our series of useful tips from LASERWAR for laser tag club owners!

METHOD 2 – EXCLUSIVE OFFER FOR "OLD FRIENDS"

Here’s another way to attract players: send personalized SMS or emails to clients who haven’t visited your club in a long time.

In the message, offer a discount on gameplay or small, pleasant gifts.

See the example messages in the picture below!

Benefits of this campaign:

• Personalized approach. Using the client’s name and mentioning past visits creates a sense of care and attention.
• A discount is a great reason to return and dive back into the laser tag experience.
• A time-limited offer motivates clients to act quickly.

How to implement the promotion?

• Gather a database: use information about clients who haven’t visited the laser tag club in the last 3-6 months.
• Set up the newsletter: send a short, warm and motivating message.
• Include a call to action: add a direct booking link or promo code for the discount.

For even better engagement, try:

• Reminding clients of their best moments with cool photos and videos from past laser tag battles.
• Presenting small gifts (a free drink or bonus gameplay minutes).