laserwar logo

We do not charge % of your income

Join LASERWAR team and work under the brand of laser tag equipment manufacturer No.1 in Russia. We will help you choose a laser tag club format, set up marketing and build business processes. We provide training in the use of equipment and advice on starting up: from calculating opening costs to procurement and working with the CRM system.

1 000 USD

franchise cost

Business plan, advice, materials and marketing support at a symbolic cost.

no any %

from your income

All income from games goes to you - for company development and attracting new customers

3-30 thous. USD

investments

The amount to start depends on the format of the games, the rent cost, and the number of inhabitants in your city.

3-8 months

investment return

If you comply with the business plan and marketing recommendations, you will quickly top up your balance

Laser tag

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What is laser tag?

01

Laser tag is a sport, recreation, quest and effective teamwork. The games are conducted in arenas in the shopping centre or in premises outside the city, at special training playgrounds and in the open air. The audience ranges from schoolchildren and students to office workers and municipal employees. The games are based on ready-made scenarios based on books, films and PC games.

02

The players are divided into teams, receive game weapons, hit sensors and instructions. The game starts. The teams create strategies to win, cover teammates and even go for a breakthrough, trying to win the flag, keep the control point or become the first in another game scenario.

03

Team members will not be able to cheat. Electronics detects a hit and indicates that with a light signal and vibration. The weapon display shows data: the number of bullets, clips and lives. Headband sensors tell the player that he has been hit and indicate the direction of the shot.

04

Safety is our main advantage. At the end of laser tag game, there is no paint or bruising from bullets, only general photos, joy and posts about achievements. Statistics on the success of the team and players are uploaded to the social network and in pdf format - participants share it with friends. Even more people will learn about the new laser tag club in their city.

more than a game

What is laser tag really?

Safe entertainment for children and adults

Rest in the countryside in isolation from PC monitors

Tonicity and fitness improvement

Development of strategic thinking, improved reaction rate and reflexes

Active imitation game: immersion into another reality, favorite universes and worlds

Consolidation of players, classes and teams. Testing friends and colleagues for strength

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Formats of laser tag clubs

You can start by playing outdoor games or launching a large arena in a shopping centre - business will pay off either way if you take the LASERWAR methodology as a basis and make an effort in your club's PR.

For arena laser tag, we are ready to develop room designs with a calculation of the cost of equipping the hall. All the furnishing solutions have been tested thanks to feedback from our franchisees and many years of work of their clubs.

Outdoor laser tag

OPENING:

1-5 days

RENTED AREA:

300-20,000 m2

PAYBACK:

2-4 months

INVESTMENTS:

4 000-8 000 USD

MONTHLY INCOME:

2 000-4 000 USD

Indoor laser tag

OPENING:

20-40 days

RENTED AREA:

250-600 m2

PAYBACK:

5-6 months

INVESTMENTS:

6 000-10 000 USD

PLAYGROUND DESIGN PROJECT ASSISTANCE:

1 000-2 000 USD

MONTHLY INCOME:

4 000-5 000 USD

Military laser tag

OPENING:

10-15 days

RENTED AREA:

300-20,000 m2

PAYBACK:

2-4 months

INVESTMENTS:

6 000-8 000 USD

MONTHLY INCOME:

3 000-4 000 USD

Sports laser tag

OPENING:

3-15 days

RENTED AREA:

2000-20,000 m2

PAYBACK:

3-6 months

INVESTMENTS:

5 000-7 000 USD

MONTHLY INCOME:

3 000-4 000 USD

profitable

Why is it profitable to open a laser tag club?

1
Growing market

The demand for laser tag games and average checks from our franchisees has grown on average 4 times in the last 2 years.

2
Easy start

You can play games
in special arenas
or in schools, parks,
private areas, polygons.

3
Minimum number of employees

You can start with 1-2 employees or business partners. Training takes 1-5 days.

4
Saving money

For the LASERWAR franchisee, equipment sets are available at a discount. Free software.

5
Fast payback

Game sets pay for themselves in 3-6 months. No additional spending on consumables.

6
Support from the leader

We provide all necessary recommendations and methods for the start.

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Google Trends show an increase in queries when it comes to the word Laser tag.

Business is actively developing in the US and Asia.

Laser tag request frequency schedule in Google service
37 143 64 378 102 349 142 768 184 506 200 000
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Forecast

graph
2012 2014 2016 2018 2020 2022
Who are your future customers?

Families and working youth

25%

Firms and offices

22%

Schoolchildren

16%

Municipal organizations

15%

Event-agencies

10%

Students

8%

Kids' camps and recreation centers

3%

Tourists

1%
Stratification of customers

Team building, corporate events

23%

Birthdays, anniversaries, weddings

17%

Kids' holidays

17%

Open tournaments, weekend recreation

16%

School events

15%

Festivals, open-air events and tourist rallies

5%

Student events

4%

City day, other holidays

3%

How to open your laser tag business

01
First touch

We call you, clarify details, send you the presentation, business plan and answers to questions.

02
Step-by-step support

We sign the contract, send the methodology and instructions, give access to partner materials and knowledge base.

03
Preparation

We help with format selection, preparing game zones and launching marketing activities.

04
Training

We talk about scenarios, equipment, conduct CRM training and implement club operating rules.

05
Opening

Congratulations on a successful start!

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Leader

Work under the brand of market leaders

Laserwar - laser tag brand No.1 in Russia. Works all over the world.

Our strength lies in our unique laser tag guns, advanced technology and continuous improvement. We are honest and open with our partners. The appearance of new franchisees is announced on the website and in social networks. We add events and competitions of our partners to our event calendars free of charge and support them in newsletters.

We are open to innovation and are not afraid of complications; we set trends in laser tag industry. We create the image of Russia as a manufacturer of high-tech laser tag technologies.

Brand history

laserwar

Laser tag equipment from LASERWAR is present on all continents except Antarctica :)

The first club under our brand was opened in 2008 in Smolensk. Thanks to the production of our own weapon game sets and breakthrough ideas in software and design, we quickly entered the Russian and foreign sales markets.

Since 2010, we have been helping entrepreneurs to start their own business by our standards. We provide free software and expand our network of service centers. Since 2018 we have been offering a unique CRM system for laser tag clubs. All the time, we make sure that the laser clubs under the LASERWAR brand are atmospheric and fun.

We are constantly improving our product. The company's designers are developing new generations and samples of game equipment. Despite quarantine measures, in 2020 we introduced to the market the most advanced generation of laser tag equipment in the world - Alfa.

Join us and be the first in your region with LASERWAR!

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the best

What are we the best at?

best-item-1
Unique weapon

We created 6 unique weapon models. LASERWAR game sets are even on display at the World Laser Tag Equipment Museum in Orlando.

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400 game devices

The largest range of laser tag equipment: we have devices for all scenarios and tasks.

best-item-3
Precise optics

We have developed the most accurate optical system. The Parallax optical system is used in 9th and 10th generations of weapons, with a range of up to 800 meters.

best-item-4
Smart headbands

We were the first to make Smart headbands with an improved "anticheat" system, multizone, and replaceable hygienic cuffs.

best-item-5
Advanced software

We provide free software - available for Windows and Android tablet computers. The statistics can be uploaded to the social network and in PDF format.

best-item-6
Taking care of quality

The products are certified. The quality is confirmed by GOST ISO 9001:2011. The products comply with European CE standards as well as with sanitary, epidemiological and hygienic requirements.

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Why choose LASERWAR

The first place in the competitive laser tag market in Russia is yet another proof that we make an advanced product enjoyed by the customers.

What will I get as a partner?

Business plan of the club and cost estimates for the club start

Assistance in choosing a venue

Support of specialists during start-up, assistance in staff training

Contacts of suppliers and 20 GB of advertising materials

Free software

Low purchase price for equipment

Marketing and PR guidelines

Access to the CRM system for efficient business operations

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Effective control over marketing and club operations

At the heart of our partners' work is the CRM system, which helps the customers effectively manage all aspects of their business.

  • Registration of requests, equipment reserve working with the customer base

  • Discounts and loyalty program

  • IP telephony integration and sms service

  • Calendar of events and instructors schedule

  • Free website and applications from players

  • Setting tasks and appointing instructors

  • Free site for PR and club promotion

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The first step to success with LASERWAR

Leave the application form and find out more about how you can start a business with LASERWAR

By submitting the application, I consent to the processing of personal data.

Thanks for your choice!
We will answer you the nearest time.
If you have any questions, contact us: +7 (495) 133-7220 or +7 (904) 369-1333 (WhatsApp, Viber)

OK

map

Map of our clubs

The LASERWAR franchisee family consists of like-minded people for whom laser tag is not just a business. It is a hobby for life.

Favorite customers

They trust. We trust. Working together.

Do you want to see our work with your eyes?

Come to Smolensk to our testing playground or to a major laser tag festival "May Maneuvers". We will conduct excursions, tell you about our experience.