Mobile Laser Tag as a Business Model

The mobile laser tag format can be successfully used as a standalone business or as an additional service for an existing club. This new trend in entertainment for children and adults holds significant potential for attracting customers and increasing profits.

Organizing a mobile laser tag game is not particularly complicated and does not require large financial investments.

How to Use Mobile Laser Tag in Business

Organizing mobile laser tag games is a profitable solution for a budding entrepreneur. This service is rapidly gaining popularity and is of interest to a wide audience of consumers: children and adults of all ages.

With this service, you can solve various tasks across different business areas:

• Open your own mobile laser tag club with minimal investment by offering on-location games (no need to rent and equip a permanent venue).
• Attract new customers to an existing laser tag club and increase profits by adding mobile laser tag organization for children and adults to the list of additional services.
• Include the entertainment in the organization of wedding or corporate events (relevant for companies operating in this market segment).
• Organize laser tag games at a hotel, resort, holiday camp, or children's camp, which will help you stand out from competitors and attract potential customers.

"Shooter" games are interesting for both children and adults. This type of leisure activity is simultaneously an active and exciting pastime, offering unforgettable impressions and a great alternative to the already tiresome standard entertainment.

In schools and children's camps, it's an opportunity to engage children in a useful way. This fun activity can liven up corporate events, celebrations, and even weddings. Organizing such games at hotels and resorts can help raise their ratings and outperform competitors.

Features of Organizing Mobile Laser Tag Games

Organizing such games is quite simple; they do not require large financial costs and offer unlimited opportunities for almost free self-promotion.

Games can be held on closed or open areas in any location. It's ideal if the area has natural barriers like trees, tall grass, hills, and similar features. If there are none, barrier structures can be created from available materials or using special inflatable figures that can be purchased from the LASERWAR online store.

The venue for the games can be almost anything:

• An indoor gymnasium.
• An open sports ground.
• An abandoned construction site (for adults).
• A soccer field.
• A natural area: forest, clearing, hilly terrain.

To organize a mobile laser tag game, you need to buy laser tag equipment and, in some cases, inflatable figures. Special suits or gear are not required – comfortable sportswear and shoes are perfectly suitable for such events.

Transportation is needed to deliver the equipment to the destination. It's also important to have a backup power generator, as the equipment requires charging, and the figures are inflated using electric pumps. This exhausts the list of necessary means for mobile laser tag.

Of course, trained personnel are needed for drawing up contracts, transporting equipment, and preparing the playing area.

An excellent way to promote mobile games is through social media and word of mouth. Satisfied participants will certainly post photos and videos, sharing their impressions with friends and family. All of them are your potential audience. As an option, you can offer professional photo and video shooting for an additional fee, which is beneficial for both parties: participants get memorable photos, and the businessman gets high-quality material that will attract more attention than amateur photos taken with a smartphone or a compact camera.

Mobile Laser Tag as a Business

There are many options for promoting mobile laser tag games. The idea can be adopted both as an independent business and by those who organize various kinds of events to diversify their range of services.

Mobile laser tag games can be offered to:

• Children's institutions: schools, camps.
• As family events, for example, for a child's birthday party.
• For organizing corporate events.
• For organizing weddings.

Furthermore, this service can be combined with various types of excursion programs, photo sessions, and even beach holidays.

How to Properly Organize Mobile Laser Tag

To avoid mistakes, it is advisable to try to consider all nuances and develop a checklist for the coordinated work of your team.

1. When accepting an order, it is necessary to obtain all required information from the client: full name, contact details, preferences, venue and time for the games, minimum and maximum number of players, age of participants.

2. It is important to familiarize yourself with the proposed venue in advance to avoid technical mishaps. You need to find out the size of the area, landscape features, and whether there is access to a power supply on site. It is desirable to inspect the location in person beforehand or at least ask for photos and a layout of the area.

3. Preparing the playing area will take some time to set up the inflatable barriers and prepare the kits. Therefore, you should account for travel time and arrive at the location in advance. It is important that the weapons are fully charged before the game. Typically, laser tag equipment needs to be charged once every three days.

4. Ensure that you hand out flyers with advertisements to all participants. Thanks to this, after the game, people can share the information with friends or save your contacts. If everything goes well, many will want to repeat the game, possibly with a different group of people.

You determine the pricing policy for mobile laser tag yourself. You can set a fixed price for the service as a whole or charge per participant. For the event to be profitable, the price should include expenses for gasoline, production of promotional leaflets, and other necessities.

Laser Tag Game at a Children's Camp

The task of any children's camp is to provide interesting leisure activities that are beneficial for children's health. For this purpose, sports competitions and outdoor games are often organized there. A laser tag game is an ideal entertainment option for modern children. It is suitable for children of different ages and varying levels of physical fitness, for both boys and girls.

For this purpose, you can organize a permanent playing area on the camp territory or order the mobile laser tag service for children. Organizing such an event allows you to solve numerous tasks.

• Social adaptation of the child. During a team game, the child learns to communicate with peers, and common interests emerge. Excitement and fun unite children of different ages, personalities, and social circles. In the game, it is easier for a child to integrate into a group, find a common language with peers, and make friends.
• Application of computer game skills in reality. Many children of the new generation play computer games almost from infancy. A laser tag game is an excellent opportunity to apply virtual skills in real life – to demonstrate agility, devise a strategy, cooperate with participants, use ingenuity, and show the level of their knowledge.
• Health improvement. No one doubts the benefits of outdoor games and positive emotions for the physical and psycho-emotional development of children. The children will be satisfied and will bring home a lot of bright impressions.
• Patriotic education and training. Different game scenarios can be integrated into the educational process. Laser tag games are often used to prepare teenagers for military service. During such events, children gain new knowledge and can immediately apply it in practice.

When equipping a playing area, attention should be paid to safety.

Organizing laser tag games will require:

• Game kits, including safe laser blasters with sound and light effects, and headband sensors.
• Materials for creating shelters and obstacles. You can use available materials like tires, barrels, wooden structures, or purchased inflatable figures. They create a beautiful, vibrant atmosphere, look professional, and are completely safe for children.

Laser Tag Games at Hotels and Resorts

The typical beach holiday and passive relaxation during vacation can be enhanced with bright impressions and unforgettable emotions. For guests at a hotel, you can set up an area where paid or free laser tag games will be held. Along with animation, dance evenings, and wellness procedures, such a service will attract additional attention from guests.

The peculiarity of organizing laser tag at hotels is that everything must look presentable and ensure maximum comfort and safety. Hotels host a solvent audience that is demanding in terms of service, so everything must be organized at the highest level.

For this purpose, you should choose multifunctional equipment with a large number of special effects. Offer clients different scenarios, paying close attention specifically to the marketing component of the business. A separate program should be developed for working with clients, and staff should be hired and trained to competently explain all the intricacies of the game and its scenarios to guests.

At hotels, you can organize:

• A family attraction where children and parents will have an unforgettable time playing with each other, which is useful for strengthening family relationships.
• Corporate competitions that bring company employees closer together and help form friendly relationships within the team.
• Wedding events.
• Children's parties and birthdays.
• Friendly competitions among guests for networking and socializing.

It is not necessary to offer games only to guests. You can also attract external clients – those not staying at your hotel. This is an additional source of profit at any time of the year, including the off-season.

A problem for many hotels may be a lack of space on the territory. A playing area can be organized either in an open space, for example, in a green zone or even on the building's roof, or in a closed premises. In the latter case, the design should be approached more thoroughly, equipping the area with high-quality attributes for games following the rules of full-fledged arena laser tag clubs. The main thing is that clients are satisfied with both the level of service and the emotional atmosphere.

Conclusion

In summary, mobile laser tag is an unlimited field of activity for entrepreneurs. By carefully developing a business plan and paying special attention to the marketing component, you can quickly grow the business and earn a decent profit with minimal effort and financial investment.