How to bring clients back to Laser tag club? Method 6

A return bonus loyalty program is a powerful tool that helps bring back "forgotten" clients, boosts their loyalty, and increases the frequency of visits to your laser tag club.

Unlike standard promotions, it’s personalized and makes visitors feel truly missed.

For example, a client who hasn’t visited the laser tag club for more than 3 months gets double bonuses for their first game back.

Bonuses can be spent on:

• Discounts on the next game 
• Free drinks at the bar
• Extra minutes of gameplay
• Merch (caps, T-shirts, keychains)

How to implement the bonus program?

• Define your target audience. These are clients who haven’t visited your club in a long time or have only been a couple of times.
• Set up notifications for clients. Check out the example email/SMS in the picture below!

Add gamification:

• Loyalty tiers: Rookie → Player → Legend
• Progress bar: "Just 200 points left for a free game!"
• Exclusive events: Invitations to closed tournaments